Beyoncé is the Face of H&M’s 2013 Summer Campaign


Following appearances on a string of magazine covers (including being named GQ‘s “Hottest Woman of the 21st Century”), the release of a self-produced HBO documentary, and a show-stopping performance at this year’s Super Bowl, Beyoncé set to continue her massive year with a modeling debut for H&M. Queen Bey has been tapped as the face of the label’s Summer 2013 campaign while rumors suggest she may even be contributing some designs for the upcoming collection. Shot here by Inez & Vinoodh in the Bahamas, Beyoncé’s full “Beyoncé as Mrs. Carter in H&M” campaign will soon be revealed in its entirety – along with an accompanying commercial set to her upcoming track “Standing on the Sun” – as the Summer 2013 collection is expected to hit stores in May.


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