Nike Celebrates LeBron James’ Back-To-Back Championships

Nike launches a new campaign to honor LeBron James’s second straight championship. After clinching tonight’s Game 7 victory, James helped lead Miami to become only the fourth team in the League to win back-to-back titles.

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Nike Basketball also pays tribute to James’s leadership and perseverance with a limited-edition championship pack, including, the LEBRON X PS ELITE, the LEBRON X LOW, two hats and a T-shirt.

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Worn by James in Game 1 of the 2013 Finals, the LEBRON X PS ELITE has a red upper skin with a gloss geometric palm-leaf graphic inspired by Miami’s signature Art Deco architecture and native plant life. The shoes sock-liners are imprinted with “2-time champion” on the left and the seasons “11-12, 12-13” on the right.

The LEBRON X LOW sports an upper skin with a unique floral palm splatter print showcasing birds of paradise and palm trees. The upper is finished with a black matte skin with gloss chromaflair palm print graphic from toe to midsole and a glow-in-the-dark outsole. It also has imprinted “2-time champion” and “11-12, 12-13” sock-liners to celebrate James’s championship.

The two shoes and hats will be sold in a pack and will be available in very limited quantities in North America and China. The championship “Witness 2” T-shirt is available to pre-order on nike.com and will hit stores globally early next week.

* via NIKE, Inc.
http://nikeinc.com/news/nike-celebrates-lebron-james-s-back-to-back-championships#/inline/20919

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