Special Edition Kidrobot (PRODUCT)RED Collection

Special Edition Kidrobot (PRODUCT)RED Collection toys available now at Fully Laced SF

Kidrobot is joining (RED) and the fight against AIDS with the launch of a Special Edition Kidrobot (PRODUCT)RED Collection. Partnering to raise money and awareness for the fight, 5% of the retail price from every Kidrobot x (RED) purchase will go to the Global Fund to fight AIDS.

As the premier creator of limited edition art toys, signature apparel and pop culture accessories, Kidrobot has teamed up with (RED) and the Keith Haring Studio to enable the wonders of art to help fight AIDS in Africa. The partnership between Kidrobot and the Keith Haring Studio was facilitated by the international art and design-consulting group Artestar. Bringing together Kidrobot’s iconic ‘Bot’ sculpture with Keith Haring’s legendary artwork, the collection includes five amazing and surprising conceptual art pieces.

“Keith Haring’s art has done so much to raise awareness around the AIDS pandemic, so it’s exciting to see his legacy live on in this new, cool and collectable Kidrobot x (RED) range. Every time someone buys one of these fabulous (KIDROBOT X KEITH HARING)RED products, Kidrobot will donate money to the Global Fund to help finance the ongoing fight to end this needless disease,” said Deborah Dugan, CEO, (RED).

* via Kidrobot
http://blog.kidrobot.com/press-release-kidrobot-x-keith-haringred-collection/

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