Casio America, Inc. is pleased to celebrate the 30th anniversary of their G-SHOCK watch brand by announcing a collaborative limited edition release with hip-hop icon Eminem. The GDX6900MNM-1 timepiece takes the newly-revamped XL-6900 watch and personalizes it with a unique Eminem graphic design for a watch that is not only ruggedly functional, but also stylish & streetwise.
Eminem is a multi-platinum, 13-time Grammy Award winning rapper, record producer, songwriter and actor, who has sold over 80 million albums worldwide. His latest album, The Marshall Mathers LP 2, was released on November 5, 2013. It debuted at No. 1 on the Billboard 200 albums chart selling 792,000 copies in its first week. An avid watch collector, Eminem is seen wearing G-SHOCK throughout many of his music videos and performances, making this collaboration a natural expression of mutual respect and appreciation. Being one of the most recognized and accomplished hip-hop artists of our time, this limited edition collaborative watch with Eminem crowns a long history of hip-hop partnerships for G-SHOCK.
Available in matte black with black dial and black reverse LCD, the GDX6900MNM-1 pays homage to Eminem’s rise from one of the world’s most rugged urban terrains – the streets of downtown Detroit. As a tribute, the skyline of Detroit is printed in bold red on the upper watch band. The watch face and band loop sport the reverse “E” from the stylized EMINƎM moniker, while the watch case back and lower watch band are personalized with an autograph of his alter ego, “Shady”.
“With hip-hop it’s as much about where it’s from as who it’s for,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “Eminem has an immense and loyal fan base around the world, as does G-SHOCK, making this collaboration one that will connect closely with many thousands of collective fans.”
On August 7th, 2013 Eminem announced the collaboration with an unforgettable exclusive performance at G-Shock’s Shock the World event in New York City. The annual Shock the World event is a highly anticipated party in celebration of the brand’s biggest news and latest releases.
This new G-Shock reliably features the rugged functionality that sets the G-SHOCK brand apart, with Shock Resistance, 200M Water Resistance, 10 Year Battery, Auto LED Super Illuminator, 5 Daily alarms with Flash Alert, 48-City World Time, and Multi-Home settings.
*** Limited quantity available now at Fully Laced SF. In-store only. While supplies last. ***
* Photo by Dunksrnice