Recently hired as a cultural consultant for the rising Washington Wizards, Wale is hoping to rebrand the budding sports franchise as it begins to move from the bottom of the Eastern Conference to the top. In a recent conversation with ESPN the Magazine, the D.C. native mentioned he hoping to recruit Kanye West as a designer for the team’s new uniform initiative.
I want to be a shot in the arm to D.C. basketball. My job is to provide a spark, at all costs. I’m not going to do anything corny, but I’m talking to Kanye about designing new uniforms. I want to see the phone booth rocking every time I come here. I want to create the “Lake Show,” create what the Bulls had. I want to take the personality of our stars — John, Otto, Marcin — and create what Kemp and Payton had, what LeBron and D-Wade had. That’s the vibe I want.
Read the rest of Wale’s piece here, and let us know if you think this collaboration will come to life below.
Because Yeezy season is all year round.