Jon Jones Says He Was Dropped by Nike for Fighting


If you’re an athlete signed to Nike, now is a good time to stay out of trouble.

Earlier today, UFC light heavyweight champion Jon ‘Bones’ Jones took part in a disciplinary hearing in front of the Nevada State Athletic Commission. The hearing was in regard to a brawl that broke out between himself and Daniel Cormier during a UFC 178 media day appearance in Las Vegas last month. In his testimony, Jones admitted that the brawl has already cost him lucrative opportunities, including his six-figure endorsement deal with Nike.

“I’ve lost a very big endorsement of mine, one of my biggest,” Jones told the NSAC. “My Nike deal.”

Jones signed with Nike in August 2012. The brand has released sneakers and t-shirts bearing his name.

Over time, the pre-fight brawl has become part of the spectacle in combat sports. Typically, fighters do a little jaw jacking, get in a shove or two and things are “broken up.” However, Jones and Cormier have genuine hatred for each other, and they couldn’t be stopped in Vegas.

Jones later pulled out of the fight, which was originally scheduled for this weekend, due to injury.

While the brawl clearly caused an uproar, dropping a fighter for fighting seems a bit over the top. Could other factors have played into the decision? In 2012, Jones plead guilty to a misdemeanor charge of driving while intoxicated. That incident, combined with recent troubles with NFL athletes and Olympic sprinter Oscar Pistorius, may have convinced Nike that it was time to pull the plug on the partnership.

Nike has a history of standing by athletes during times of adversity. Kobe Bryant, Ben Roethlisberger and Tiger Woods are among the star athletes that have maintained a working relationship with the brand in the midst of PR disasters. Nike was also squarely behind Lance Armstrong until he finally admitted to doping last year. The new age of transparency and social media may be forcing the company to change the way they go about dealing with their partners.

Via Sole Collector

EA Sports Previews the Sneakers Featured in NBA Live 15


Acknowledging the unique relationship between sneaker culture and basketball, EA Sports has highlighted some of the kicks that will be featured in the upcoming NBA Live 15 video game.

Using their scanning technology, they were able to apply the same level of detail to sneakers as they do to player faces. Models from Jordan, Nike, adidas and Under Armour are previewed below.

NBA Live 15 releases Tuesday, October 28 on Xbox One and Playstation 4.

via EA Sports

nba-live-air-jordan-iii-3-cement nba-live-air-jordan-iv-4-toro nba-live-air-jordan-v-5-black-grape nba-live-air-jordan-vi-6-white-infrared nba-live-air-jordan-vii-7-charcoal nba-live-nike-kobe-ix-9-elite-all-star nba-live-nike-kobe-ix-9-elite-expression nba-live-nike-kobe-ix-9-elite-masterpiece nba-live-nike-kobe-ix-9-elite-perspective nba-live-nike-kobe-ix-9-elite-showtime nba-live-nike-kobe-ix-9-em-laser-crimson nba-live-nike-kobe-kd-vii-7-okc-away

LeBron James Discusses Nike LeBron 12 and Possible Retro Line


The Nike LeBron 12 was officially unveiled yesterday at a special launch event at Nike WHQ, and King James himself was on hand to present his latest signature to a room full of influencers and sneaker personalities. In addition to going into details about the game-changing 12s, James also addressed several other topics that have been lingering in the minds of pretty much anyone who’s into kicks, like if he’s actually going to wear his signature sneakers on the hardwood this time around. He even discussed the possibility of a retro line in the future, including the first sneaker he hopes Nike decides to re-release. Hit up Sole Collector to find out what the two-time NBA champion had to say.

Via Sole Collector

Close Enough: Nike Air Mag Halloween Costume Replicas Officially Licensed by Universal Studios


Universal Studios has signed off on a pair of replica Nike Air Mag sneakers just in time to complete your Marty McFly outfit this Halloween. Although the shoes are not an official Nike release, there is no Nike branding on the shoe whatsoever and these Universal Studios-endorsed shoes are still a solid imitation of the movie sneakers. Functions include light up soles, a USB connector, as well as being packaged in a collector’s box. The shoes are retailing for a pocket-friendly price of $100 USD, and are now available for pre-order at Halloween Costumes.

Via Hypebeast

back-to-the-future-2-light-up-shoes back-to-the-future-2-light-up-shoes-alt-3 back-to-the-future-2-light-up-shoes-alt-4

New on NikeiD

Two new additions to NikeiD today are the Kobe 9s and Nike Air Flight 89s.

Go crazy, make whatever you’d like.



* via Nice Kicks

DXC SF Photo Recap 6.28.14

Check out Dunksrnice’s photo recap for this past Saturday’s DXC SF at the Cow Palace.



Air Jordan 14 “Ferrari”

Feast your eyes on the Air Jordan 14 “Ferrari” in all its glory. That carbon fiber is looking so beautiful against the Red suede one piece upper. The yellow Ferrari accents bring this sneaker to life. Let’s give Jordan Brand a round of applause for the Air Jordan 14 “Ferrari.” Now let’s just patiently wait for the release date this Fall.

These babies also go perfect with our Fully Laced “Ferrari” tees. Available in red, white, and black in-store and online.






* via The Shoe Game