Today we get a preview of a forthcoming Tape camouflage pack of Air Max models from Nike Sportswear. Presented are the brand’s Air Max 90, Air Max 95 and Air Max Classic BW silhouettes, each done up in the Tape treatment, featuring black and grey camo throughout the upper. White midsoles offset on each edition, as you’ll have to check back with us to find out more on the upcoming camouflage collection of Maxes from the Swoosh.

* via Complex Sneakers

http://www.complex.com/sneakers/2013/05/nike-air-max-premium-tape-camo-pack

US Sales : Jordan vs Lebron vs Kobe

When it comes to basketball sneaker sales we all know Jordan Brand reigns supreme, but by how much? Matt Powell broke down how much Jordan Brand, LeBron, and Kobe made in 2012.

It’s as simple as this. Kobe made 50 million and LeBron came in second with a respectable 300 million. But Jordan Brand blew both of them away with a staggering 2 billion dollars!! So you can go ahead and think Jordan Brand is falling off, but remember that the numbers never lie.

* via The Shoe Game

http://theshoegame.com/articles/u-s-sales-lebron-vs-jordan.html

New Gear in-store now. Drop by Fully Laced SF to check it out.

Ice Cream Tee & Tank

Get Lucky Tees & Tanks

American Needle All Over Floral Snapbacks

* Photos by Dunksrnice
http://www.dunksrnice.net

Total Crimson accents pop alongside the Dark Grey, Anthracite and black upper on this new colorway option of theAir Max 90 from Nike Sportswear. The heralded silhouette notes canvas, nubuck and leather utilized throughout, as you can add these to your Air Max arsenal today by visiting such Swoosh accounts as Eastbay Retail is $120.

* via Complex Sneakers

http://www.complex.com/sneakers/2013/05/nike-air-max-90-dark-greytotal-crimson

Suited in Nike’s new engineered mesh material, the Nike Air Max EM “Sunset” Collection includes four time-tested models. The Nike Air Max 1, 90, 95, and 97 are revamped to include the lightweight material on the upper, and are colored with a gradient sunset-inspired color scheme. Bold black accents throughout and off-white midsoles add balance to these daring makeups. The Air Max “Sunset” Collection will release in June.

 

* via Nice Kicks
http://www.nicekicks.com/2013/05/22/nike-air-max-em-sunset-collection/

Since debuting in 2008, the Nike Hyperdunk franchise has remained among the top performers in basketball. Over the years, the designs have differed in the series, as have the cushioning technology and endorsers associated with the model. As the Hyperdunk 2013 sees its official unveiling today, we take a look back at the tech and time that has gone into this famed Hyperdunk franchise.

Check out the full history on Nice Kicks.

* via Nice Kicks

http://www.nicekicks.com/2013/05/21/the-history-of-the-nike-hyperdunk-series/

Ten years ago today, LeBron James was made the crown prince of Nike at only 18 years old. Reigning now as the king of hoops and an ambassador of sportswear, James made history in 2003 with his record-setting $93 million contract. While the seven-year deal was certainly fruitful for Nike and LeBron, some sneakerheads would say that it really started kicking in the last year, when the Air Max LeBron VII released. In 2010, LeBron and Nike inked another seven-year contract with payment details undisclosed, but estimated at $15 million a year.

* via Nice Kicks

http://www.nicekicks.com/2013/05/21/this-day-in-sneaker-history-lebron-signs-record-setting-deal-with-nike/